Have your say on the new North Northamptonshire Council logo

Update on 14 May 2021: The links below have been updated following the transfer of committee meetings to the North Northamptonshire Council Moderngov website.

The North Communications & Engagement Task and Finish Group were given a Brief, in June 2020, to come up with ideas for a Visual Identity / logo for the new North Northamptonshire Council.

The Consultation Hub was utilised to facilitate a widely publicised survey for residents, members and staff to give their opinions and suggestions on the 3 shortlisted draft logos.

The ‘Have your say on the new North Northamptonshire Council logo’ survey ran for 3 weeks from 17 August to 6 September 2020.

The ‘Have your say on the new North Northamptonshire Council logo’ survey received 3,330 responses.

• The favoured design received 1,339 votes
• The second design received 679 votes
• The third design received 516 votes

796 respondents did not give a preference.

The preferred design was that of a castle, a river, greenery and a Red Kite.

Suggested amendments following survey comment analysis:

• Change the appearance of the water so it is less resembling of the sea
• Make minor adjustments to give a more modern / mature feel
• Give an explanation of the relevance of each element, especially the castle

For more information on the ‘Have your say on the new North Northamptonshire Council logo’ survey, please see:

• The Communications & Engagement – Logo/Visual Identity Approval - North Northamptonshire Council report for the Shadow Executive Committee
• Appendix A – Final Logo Presentation: Visual Identity/Logo for North Northamptonshire Council for a summary of the survey feedback and the final North Northamptonshire Council logo design

On Thursday 26 November 2020, the North Northamptonshire Shadow Executive Committee resolved that:

1. the final logo design be approved;
2. it be noted that the design was shaped around the feedback from the online logo survey, which went out to staff, trade unions, councillors, partners, and the public; and
3. it be noted that talented in-house staff were used in the development and iteration of the logo throughout and avoidance of any extra cost to the FN Programme and the taxpayer.

Amendments following survey comment analysis:

• The river was made to look more smooth and it was repositioned with some greenery below – this represents a riverbank
• Minor adjustments to placement were made to give a more fluid design
• The Red Kite in the logo is representative of the rerelease and subsequent success of the bird from the mid 90’s. The castle is representative of the rich heritage and stately homes through North Northamptonshire and the trees, greenery and river illustrates the rich rural landscape of North Northamptonshire